I think that should read "Live the London Look".
Rimmel's traditional 'company motto' was famously "Get the London look". The Drum (apparently a magazine for and about the marketing industry) reported in January 2017 that "Beauty giant Rimmel has shed the famous 'Get the London Look' strapline that has become so tied to the brand in favour of what it has dubbed a "subtle, yet powerful" change to reflect a time in history where people are being more expressive ... Now, Rimmel is urging people to 'Live the London Look'."
You can read more at BETC, which appears to be the agency behind the change.
A Google search for "Live the London Life" failed to find anything about Rimmel.
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